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IK Start is more than a football club; it’s a cultural force rooted in Southern Norway with over a century of history. Founded in 1905, the club has cultivated generations of loyal fans and a powerful identity known as “The Mackerels.” With a stronghold in Scandinavian football, IK Start set out to expand its reach, bringing its legacy, values, and community-driven spirit to a new audience in the United States.
CELEBRATING CULTURE
The challenge was to introduce IK Start’s legacy to a market that had never heard of it. How do you translate a deeply local brand into something that feels authentic and inspiring on a global scale? The club needed a partner to help bridge cultural gaps, build U.S. brand awareness, and lay the foundation for fan engagement, all while maintaining the integrity of what made Start special in the first place.
With Mighty’s support, IK Start USA launched a cohesive, culturally resonant presence in the U.S. Early engagement included increased website traffic, merchandise sales, and enhanced brand visibility. The club now has a scalable identity system, digital storytelling toolkit, and marketing foundation to build lasting connections with fans across the Atlantic. Together, we didn’t just export a brand, we built a bridge between continents.
Mighty partnered with IK Start USA to turn that ambition into action. We developed a strategic brand identity tailored to American audiences, one that celebrated Start’s history while creating space for growth. Our team led the creation of a U.S. website, built narrative and design frameworks for social and merchandise rollouts, and designed fan-facing materials to ignite early engagement. We positioned IK Start not just as a football club, but as a movement, anchored in pride, community, and resilience.
