ZERODAY BREWING CO.
CREATING A StORY
We created a bold label system for Zeroday that brought each beer to life as a unique visual experience. Playing off the idea of the “zeroday” in hiking, we dove into the theme of hiking the Appalachian trail and outdoor motifs. This is evident through the elevation map decoration along the bottom of the cans that correlates to a region on the Appalachian trail. Through our design we took Zeroday’s identity and gave it voice.
we may have taken some liberties with the look of these locations...
BEER IS ART
or at least it can be...
From flagship designs to artist collaborations like those with Johnny Romeo, Australia’s leading Pop Artist, the cans reflect the brewery’s fearless personality and help every release stand out on shelf and in-hand.