CITY FINTESS

THE CHALLENGE

Develop a fresh campaign that would boost leads and support the opening of two new locations.

CITY WIDE CAMPAIGN

Philly takeover!

We developed and executed the “Power Up” campaign. Reinforcing awareness in strategic neighborhoods & launching an omni-channel campaign to support, and sometimes counter, natural sales patterns. 

  • A robust cable flight featuring 4 new
    :30 & :15 commercials

  • High impact out-of-home placements including SEPTA bus sides, billboards & street level signage

  • Rotating series of highly targeted paid social and programmatic digital ads

  • Strategic direct mail 

PROVEN RESULTS

Powering up the city!

77% increase in site traffic

56% increase in leads

At least $75K of bonus media secured 

Our ads in action!

MAKING AN IMPACT

Power Up features a lot of what we love in a campaign:

  • Fresh idea for an established brand

  • Clear understanding of our audience, and a precise strategy for speaking to them

  • An agile media plan that shifts frequently to meet moments, needs, and opportunities

  • Healthy mix of media (TV, digital, direct mail, out-of-home, etc) designed to reach our audience from different angles