HBC Reservations
HBC Reservations is a custom-built ticketing, reservations, and booking platform developed by Mighty to give businesses complete control over their customer experience. Unlike generic, third-party tools, HBC Reservations installs as a white-labeled solution, allowing organizations to seamlessly integrate ticket sales and bookings directly into their brand ecosystem. Every element, from the interface to the purchase flow, is designed to reflect the business’s identity, ensuring customers engage with a consistent and trustworthy experience. Further ensuring the digital experience feels like an extension of the venue itself, a key feature is the hyper-customized map layout that mirrors the setup of the brand’s physical location.
CELEBRATING CULTURE
Our client needed more than just a plug-and-play system that the other reservation applications offered, they were looking for a tailored solution that could carry their brand identity while offering powerful administrative tools behind the scenes.
In their request to Mighty, the client emphasized the importance of a customized administration backend that could adapt to their specific operational needs. They required the ability to easily manage ticket types, pricing structures, booking rules, and real-time availability without being locked into unnecessary features or complicated dashboards. Ultimately, the client wanted a system that was intuitive for staff, scalable for growth, and capable of providing deep insights into sales and customer activity without the boundaries of existing platforms.
inspired by the norwegian mackerel
The launch of HBC Reservations provided the client with a fully branded, end-to-end ticketing and booking system that seamlessly integrated into their digital ecosystem. Customers now enjoy an intuitive experience with custom interactive maps, easy seat selection, and streamlined checkout all while engaging with the client’s brand at every step, rather than being redirected to a third-party provider causing unnecessary friction. This consistency not only strengthened brand trust but also created a more enjoyable and contained path to purchase.
On the operational side, the custom administration backend became a powerful tool for the client’s team. Staff gained the ability to manage events, update pricing, track real-time sales, and analyze performance through an interface designed specifically around their workflows. The deliverables included a scalable platform architecture, a branded customer-facing interface, and a tailored admin dashboard together forming a solution that delivered immediate value while positioning the client for long-term growth.
Pride. Passion. Culture.
BRANDING HERITAGE
Mighty’s role was to translate the client’s challenges into a seamless, branded reservation platform that felt fully native to their business. We began by mapping out the customer journey from first interaction through final checkout, ensuring every touchpoint aligned with the client’s brand identity. Our team collaborated closely with stakeholders to understand not only the customer-facing needs, but also the operational workflows that would drive efficiency behind the scenes.
From there, we designed and built a flexible architecture that supported white-labeled customization while maintaining a robust core system. The administrative backend was tailored to the client’s specifications, with intuitive tools for staff to manage bookings, update pricing, and monitor performance in real time. By combining user-focused design with scalable development, Mighty delivered a solution that balanced front-end branding with back-end power—making the platform as effective for staff as it is engaging for customers.
HBC Reservations represents the balance of branding, functionality, and usability that businesses need in today’s competitive marketplace. By replacing generic, third-party systems with a fully white-labeled platform, Mighty empowered the client to deliver a booking and ticketing experience that feels uniquely their own. Customers benefit from a seamless, visually engaging journey, while staff operate with confidence through a backend designed to fit their exact processes.